NUEVO is where new things are embraced. Our name links to the essence of life, and business change is the only constant.  In resonance with this, Nuevo Retail empowers firms to thrive in the dynamic retail landscape.

We serve as an extension of your brand, outside of your operating regions. All front-end, retail, logistics, finances, warehousing support to your brand is catered for; we build and augment your presence in the online and B&M fronts.


‘For rules are meant to be revised.’


A plethora of experience in back and front-end retail- we are well versed in the art of synergy. We synergise contemporary ideas, with long-standing core values, to propel your business towards the top.


Simplicity is paramount, and revered in our company; our approach is accessible to clients of all backgrounds.

Global, Local.


We have, and always will support this initiative. Nuevo Retail advocates the revolution of neighbourhood retail in developing countries.

Our Work

Here at Nuevo Retail, we empower online and wholesale retail in the Gulf and MENA regions.

Our competence is second to none- a team of experts with over 15 years of retail experience, are at the heart of our business. Previous experience in working with global brand leaders, means we hold outstanding awareness of what it takes to be at the top. Hence, we are best-equipped to anchor regional brands into the international, B&M, and online retail landscapes.

Our Leadership

Vinay Prakash

18 years, and counting- Vinay has handled Operations and Retail Expansion across Asian, Gulf and MENA regions. For the last 7 years, he has been associated with a fashion conglomerate in excess of $1bn. Vinay has fulfilled Business Expansion, via the online and franchise business models in his specialised Gulf & MENA regions.

A typical Nuevo journey:
Atul Sharma

In excess of 20 years in Digital & Technology, Atul has been associated with the leading communication firms of Asia. He played an integral role in the team responsible for establishing Digital Communication in Africa, on behalf of the UN.

Nuevo Retail solutions

We all work to co-create your unique path to transformation.

Nuevo Retail unites a multitude of specialists into one team. Leaders in:

– Strategy

– Industry

– Enterprise function practitioners

– Business intelligence professionals

– Designers

– Data scientists and more…

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A bridge

We work with brands and online stores as a bridge, extending all required frontend support to anchor brand presence in the top e-commerce stores of the Gulf & MENA regions.

A liaison

We hold diverse industry connections- our relationship with the largest African retail houses, will facilitate leading regional brands to refine their wholesale and franchise networks in the Gulf & MENA regions.

A minimalist

Nuevo Retail holds firm belief in the benefits of reducing layers in the retail value chain, for both the consumers, and as a competitive advantage for the brand to leverage.

An extension

We, at Nuevo Retail, position ourselves as an extension of brands in the GCC & MENA regions; our office in Dubai resonates with the values of all our associated brands. 

Nuevo Tech Solutions

We equip our clients with the latest Digital, Technological and AI Solutions, comprising of:

– Website,

– Online and Market Place development

– Mobile app development

– RFID Launch & Backend Alignment

– Mobile based loyalty programs

– Automated SIS markdowns

– Consolidation Solutions.

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