Get to know us

Nuevo Group under the leadership of Komal Puri started its journey in 2020. We are a team of retail experts experienced of handling large size retail projects, working towards simplifying cross border retail by being a regional office for those who vision to build a Global Brand.

The need for brand’s global presence is like never before. Nationally brands are battling with issues like price wars, new entrants, ever shrinking market share and business saturation.

Going Global revives the brand identity in-terms customer reach, new markets, product innovation & global positioning which in-turn adds to differential Global status and so Investors attention.

Our mission

To simplify and digitalise cross-border retail expansion for brands by providing end-to-end regional operations, infrastructure, and on-ground expertise—enabling seamless global entry, scalable growth, and profitable market presence with minimal cost and risk.

Our vision

To become the most trusted cross-border retail partner for emerging and established brands worldwide, empowering them to build strong global identities through efficient operations, consistent supply, and sustainable expansion across international markets.